you should create to attract more leads and customers
Content Marketing: Knowing your avatar helps you decide what blog posts, videos, podcasts, Lead Magnets, etc. That’s what makes it the Swiss army knife-you can use it in every single marketing discipline. There’s content marketing, email marketing, paid traffic, product creation, social media, copywriting, analytics… the list goes on.Įach of those disciplines has its own unique set of skills to master.īut knowing how to identify your customer avatar is one of the few skills that applies to every marketing discipline. The Swiss Army Knife of Marketingĭigital marketing is composed of a lot of different disciplines. First, I want to make sure you understand why customer avatars are so important, and why I refer to them as the “Swiss army knife” of marketing. That’s also why we created the Customer Avatar Worksheet (that you can download for FREE), to help you document everything about your customer avatar.īefore you can sell anything effectively, you need to understand…ĭon’t worry-I’ll dig into the details later on in this post. That’s why understanding your customer avatar (AKA buyer persona) is so important. You could have the greatest product on earth, but if you’re trying to sell it to the wrong person-you’re never going to hit your sales numbers. This is the kiss of death for a marketing campaign, and sometimes even an entire business. 
A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to.
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